Blog | 41 minutes Read

The No Bullshit™ guide to Dreamforce

tl;dr 

We love salespeople and we love San Francisco; it is only natural we put together the No Bullshit™ list of our favorite spots in the city for your Dreamforce stay. 

We hope you enjoy San Francisco as much as we do!

Cheers,

The Bravado Team


Eat

  • With clients
    • Absinthe
      • Are you a Top Chef fan? Like not recently, but from maybe a decade ago? Remember Jamie? She was the executive chef here, and it's a delightful, elevated French brasserie nestled near the SF Symphony in Hayes Valley.
    • Akiko's Sushi Restaurant
      • Look, we could sit here and spend many keystrokes on how this is the best Omakase in San Francisco. But instead, a simple question will suffice: Have you ever had unprocessed uni from Hokkaido? No? Then, it's time to go here.
    • Monsieur Benjamin
      • If you have a client who's making your quarter in town, check out another French option which offers bone marrow hors d'oeurvre which absolutely cannot be missed.
        • **NOTE: Not the most veg/vegan-friendly, and challenging to make substitutes.
    • Kokkari
      • It's Greek, the service is impeccable, and the menu literally includes deep fried cheese (called Saghanaki). You're probably not getting in this year, but file the name away for 2019, and give yourself a reminder 30 days out to call for a reservation.
    • Zuni Cafe
      • Another one you will have a tough time getting into, sadly, but worth putting on here if you can get the odd reservation OR a spot for lunch. It's known for the roast chicken, which, for lack of a more eloquent way to describe it, is so succulent it tastes like ham.
    • Foreign Cinema

 

  • With teammates
    • Zero Zero
      • Go here for thin-crust, over-baked pizza, tasty Italian salads, and "secondi" for those who are interested in a more protein-forward meal.
    • Marlowe
      • Unofficially, this is the best burger in San Francisco. And if there was a contest for Best Brussel Sprouts in San Francisco, Marlowe would likely win that, too - theirs have brown butter, lemon, and sea salt.
    • Domo
      • Caveat - good with ***one*** teammate, but if your BFF is on this DF adventure with you, head over to Domo, a nook of a sushi counter in the devastatingly charming Hayes Valley.
    • Suppenkuche
      • Just a few steps away from Domo, Suppenkuche offers German classics like Jägerschnitzel, spätzle, and an impressive list of beer. This spot definitely serves up a lot of food, but there are easy, lighter options (i.e. swap spätzle for spinach (but why would you?))
    • Gracias Madre
      • Every dish on this menu of Mexican food is plant-based, so it's great for a group to satisfy vegan wants. Omnivores won't be disappointed, either, and if you must wait then L'Emigrante (just across the street) is a great choice for a reasonbly-priced glass of wine in a cozy space. 
    • Burma Love
      • More conveniently-located to the conference radius, this offshoot of the widely-adored Burma Superstar is a great opportunity to try something new and undoubtedly delicious. There are plenty of vegetarian and vegan options here, including the Tea Leaf Salad which is a must-try for anyone who walks in the door.

 

  • Solo time / casual dining for a small group
    • Souvla
      • This family-owned, Greek casual dining establishment has a cult-like following for its spit-fired meats (plus their delicious vegetarian options). In fact, one of our own Bravadeers almost exclusively eats here when she isn't dining at home. Three locations exist - Hayes Valley is closest to the conference, but the outdoor patrio at the Divisadero address is worth the extra mile (which can be quickly traversed via Muni (see below))
        • **PRO TIP: Save room for the frozen Greek yogurt with olive oil + sea salt.
        • **PRO SLOW CARB / PALEO TIP: Any salad can be ordered without the cheese or dressing, and with olive oil on the side.
    • Super Duper Burgers
      • A beloved San Francisco chain, the name doesn’t leave much to the imagination. (We like that!) In addition to one of the tastiest burgers in the city, the shakes are to die for, and their fries + three dipping sauces are divine.
        • **PRO SLOW CARB / PALEO TIP: Protein Style is available, and it’s really good.
    • Shanghai Dumpling King
      • San Francisco is arguably quite small for a major city - 7x7 miles to be exact - but taking a trip to the Outer Mission from the conference radius can feel like an entirely new place. This dumpling haunt is the definition of no frills - it’s delicious, great with a group, and also BYOB!
        • **Cash only**
    • Taquería El Farolito
      • The “best burrito” in the city is open for debate, and we’re not ready to put our own thoughts in writing just yet. That said, El Faro is spectacular for a scrumptious, filling, must-have Mission nosh. There will be a wait, but it moves and everyone is in the same boat.
        • **Cash only**
    • La Taqueria
      • If you like rankings, data, and pork, then La Taq is where FiveThirtyEight blog did put its stake in the ground for the best carnitas burrito in the COUNTRY.
        • **Cash only**
    • The Bird
      • Have you ever wanted to put the singularly most succulent piece of fried chicken between two buns, crisp pickles, and homemade Sriracha? Do you now want to do that? Great, head over to the Bird (no, not the scooters) and prepare to be thrilled. Also, just 1 block from Dreamforce!

  • Coffee and dessert
    • Philz
      • See ordering instructions below.
        • **NOTE: No espresso drinks.
    • Mazzarine
      • re: Espresso, If it’s a macchiato or mocha you seek, then we suggest this French library-inspired haunt which is a favorite amongst the Financial District crowd. The avocado toast with an egg on top of worthy enough to mention on this list.
    • Blue Bottle
      • They were acquired by Nestle and put up a parking lot, but BBC is still a staple of the renown SF coffee scene. Try a New Orleans-Style Iced Coffee with chicory, which will power you through ALL the breakout sessions.
    • Salt & Straw
      • The ice cream flavors at this charming shop are inventive, seasonal, and celebrate the unique culinary landscape of the Bay Area. (See: Mt. Tam Cheese with Toasted Acme Bread.)
    • Humphry Slocombe
      • Now, if you want INVENTIVE - Hibiscus Beet and Secret Breakfast, to name a couple flavors at this acclaimed parlor. Stop by the Embarcadero location and enjoy your dessert overlooking the Bay Bridge, or if you just had a burrito (see above) and still require food, the original location is in the Mission.

Exercise

  • Studio classes
    • CorePower Yoga
      • Work out with the rest of SFDC at this fervently-followed hot yoga chain. There are plenty of locations, including another one closeby on California, but Fremont is nearest to the conference. No sign-ups required.
        • **Has shower.
    • SoulCycle
      • If you love riding to the beat and flying high on endorphins, then book Monday at noon PST for a bike. Classes, esp in the SoMa location, fill up quickly. Rent shoes at the studio.  
        • **Has shower.
    • Barry’s Bootcamp
      • One of the most intense sub-60 minute workouts a human can do, Barry’s has a religious following amongst Bay Area residents. If the treadmill isn’t your thing, you can elect to do a double-floor strength workout. Sign up before to reserve your spot.
        • **Has shower.
    • Yoga Tree
      • Conveniently located next to Souvla (mentioned above), this studio offers many different flavors of class, from Vinyasa to candlelight yoga, and even Happy Hours. Sign up before to reserve your spot, and rent a mat at the studio.
        • **No shower.
    • CORE40
      • This studio features reformer pilates-strength-cardio fusion classes that will incinerate your abs. Sign up before to reserve your spot.
        • **No shower.

  • Gyms
    • Equinox
      • The Cavs stayed at the Four Seasons adjacent to this EQX location during the championship series, so basically you can do bench presses on the same equipment as LeBron.
        • **Day pa$$e$ available.
        • **Has shower / has eucalyptus towels.
    • Fitness SF
      • This is part of a prized local chain with full amenities and great classes. (Tip: The Mid-Market location behind Twitter HQ has Olympic lifting platforms.)
        • **Day passes available.
        • **Has shower.
        • **Outdoor classes for free provided in Salesforce Park (see below).
    • 24-Hour Fitness
      • If the conference schedule has you desperately seeking a time to work out, the name here says it all.
        • **Day (and night) passes available.
        • **Has shower.

 

  • Outdoor
    • Golden Gate Park
      • For a network of running / walking / bike / rollerblading paths, head over to San Francisco’s crown jewel whose entrance is smack dab in the middle of the city. GGP is actually larger than Central Park, adjacent to Ocean Beach on the Pacific, and features a tea garden, a lake, and even a bison paddock. It cannot be missed.
    • Mission Dolores Park
      • Another pearl of Bay Area recreation, this adored park in the heart of the historic Mission district has tennis courts if you packed a racket this year.
    • Crissy Field
      • Part of the Golden Gate National Parks Conservancy, Crissy Field is great for jogging or strolling with a magnificent view of the Golden Gate Bridge. The dog game here is **strong.**
    • Salesforce Park (Transit Center)
      • No pre-registration is required for these *free* fitness classes offered by Fitness SF, al fresco. Tai Chi, HIIT, cardio dance, and yoga are on deck during conference days. (Find schedule here.)

  • Golf (all open to the public!)
    • Lincoln Golf Course
      • The Par 3, 240 yard, 17th hole offers a view of the Marin Headlands, or even closer, the Golden Gate Bridge. No other golf course in the world can offer you that. ($)
    • Presidio Golf Course
      • This course is nestled in the historic Presidio, a 1,500-acre national park and former military post. If you can’t fit in an entire round, or need a little warm-up before playing 18, there’s a driving range available for use. ($$)
    • TPC Harding
      • One of the best things about San Francisco is the abundant terrain actually *in the city.* This applies to TPC Harding, a part of the PGA’s TPC Network, which is surrounded on three sides by Lake Merced. It’s hard to believe this is a municipal course. ($$)

Culture

  • Music
    • SF Jazz
      • Have an evening to kill? This theatre is considered the "first free-standing building in America built for jazz performance and education.” It’s a treasure, and you haven’t entirely had your fix after the show, head a few blocks east to Mr. Tipples, which boasts live jazz (and craft cocktails) every night.
    • The Fillmore
      • This historic music venue has seen some of the most prolific artists grace its stage, such as the Grateful Dead, Cream, Jimi Hendrix, Otis Redding, The B52s, and so many others. Check out the calendar and if you end up here, grab one of the free concert posters which are handed out after every show. They’re collectors’ items!

  • Art
    • SFMOMA
      • SFMOMA re-opened in 2016 after a major three-year-long expansion project, and the result is absolutely stunning. It’s also conveniently a stone’s throw from the conference. Dip out to see the Magritte exhibit, which will still be featured during Dreamforce.
    • de Young Fine Arts Museum
      • If you’ve read this far and find yourself in Golden Gate Park, make sure to at least walk by the de Young. The building itself is a marvel; the diverse permanent collection and in-depth exhibitions make this worth a full-on visit if you have extra time on your hands.

  • Other fun stuff
    • Amoeba Records
      • Located on the end of the famous Haight Street, this is a great stop for a record, tote bag, or other coveted music memorabilia.  
    • The Castro Theatre
      • Check the schedule here, and don’t worry about buying tickets online before - ticket booth only! This is a historic movie theatre which features classic films, delicious popcorn, and an organ player before every show. Have a cocktail at the renown Twin Peaks (on the corner, can’t miss it, **cash only**) before or after the film.
    • Alamo Square Park
    • AT&T Park
      • The Giants are in town the week of Dreamforce! There really isn’t a bad seat in the house - the bleachers are a blast, and reasonably-priced. You can easily walk here from the conference, and even snag dinner at Marlowe or Super Duper (see above) before if you cut early from the conference.

Odds and ends

  • Congratulations! You landed in the cradle of the best wine in North America (perhaps the world). So, don’t waste your per-diem ordering common Chardonnay when there is a universe of amazing wine grapes (vitis vinifera) around you. Below are some wines that are guaranteed to blow your drinking socks off (while making you sound like an insider that uses phrases like vitis vinifera):
    • Rosé
      • While most of the country celebrates summer from June - August, San Francisco tends to warm up during the fall. Have one last indulgence of summer water in the city by the bay. Top picks include:
    • White
      • In anticipation of warmer weather, we’ve oriented our whites toward refreshing and fruit-forward versus buttery chards. With higher acidity and greater minerality, these wines are perfect to pair with a fresh salad or to sip all evening long without feeling heavy. We particularly like:
    • Red
      • California Reds are legendary. While most people focus on the classically big, bold, jammy Cabernet Sauvignon that are oaked up, there’s a lot more finesse and subtilty that can be found by highlighting winemakers that focus on balanced wine. Here are 5 non-traditional reds that will become your new Golden State favs:

  • Get around
    • Muni
      • The SFMTA, or locally known at Muni, is pretty easy to navigate and goes all over the city. There are two “types” of Muni:
        • Muni buses - Most lines run up and down Market Street, which is the lifeline of San Francisco, and close to the conference. You can hop on or off every 1-2 blocks on Market, and every 3-4 blocks in other parts of town.
        • Muni rail - These are under- and above-ground trains which run in a more limited part of town, but make it easy to go up and down Market Street, i.e. Castro to Embarcadero.
          • **PRO TIP: If you anticipate taking public transportation in SF, download the MuniMobile app (App Store / Google Play). You can load your card automatically, and it’s a $2.50 ride (instead of $2.75 if you pay cash.)
    • Uber / Lyft
      • On-demand rides started in San Francisco, and if you want to cut costs a little bit, both apps offer ride-sharing (Uber Pool and Lyft Line, respectively). These are simple ways to get around, especially at night when Muni doesn’t run as frequently.

  • Prepare for the weather
    • If you’ve been to San Francisco before, you probably know the weather can change on a dime, but is also oddly consistent. What does that mean, exactly? You’ve heard it before, but the advice is the same: Pack layers! September can be quite warm because it is actually our summer, but prepare for cool temps at night. Also, the fog can roll in at any point.
      • **PRO TIP: Download Mr. Chilly (App Store / Sadly not on Google Play but ask your friend with an iPhone to snag it). This will tell you the temperature throughout the day in different microclimates and help you leave the hotel or Airbnb with confidence in your sartorial choices.

  • Order from Philz
    • You probably saw in the official Dreamforce guide that Philz is a favorite place for coffee in SF. That’s true, but the ordering system is a little different than most American coffee shops, so here’s the scoop (or pour):
      • Tell the coffee-tender which beans you want.
      • Include if you want it hot or iced**.
      • Specify sweetener / milk.
        • Philz is known for putting heavy whipping cream in their coffee, which is divine. If this isn’t your bag, they of course have almond milk, skim, etc. for whatever your caffeine fix requires.
      • Pay at the register and in a few minutes your coffee-tender will put out your custom drink.
        • **The Ecstatic blend is already iced, so no need to specify you want it cold.
        • **The Mint Mojito is famous.
        • **Don’t freak out about all this - whatever you end up with will be delicious rocket fuel.

Dreamforce Parties

  • We’re updating this section, live - WATCH THIS while you wait!

 

  • Party thrown by: DEMANDBASE
  • Party thrown by: MSP (Modern Sales Pros)
  • Party thrown by: SalesLoft
  • Sales Enablement Soire
  • Cocktails, Conversation, and Conversions: Hosted by DiscoverOrg, Marketo, and Gong
    • Bar 888
    • Thursday, September 27 / 6:00 PM - 8:30 PM PST
    • Sign up here
  • Science Fair Happy Hour: Hosted by Ambition, Gong, and LearnCore
  • B2B Champions Club: Hosted by PathFactory (2 locations + times)
    • One Kearny
    • Tuesday, September 25 / 12:00 PM - 5:30 PM PST
    • 23 Geary Street
    • Wednesday, September 26 & Thursday, September 27 / 7:30 AM - 5:00 PM PST
      • ***Noted event: ABM Leadership Panel: Getting ABM Right and Getting Ready for What’s Next***
        • Thursday, September 27 / 12:00 PM - 12:45 PM PST
      • ***Noted event: B2B Marketing’s Big Blindspot: The Data That Can Unlock Better ABM Results***
        • Thursday, September 27 / 2:00 PM - 2:25 PM PST
  • Sales Enablement Soiree
  • Get Closer To Greatness: Hosted by LinkedIn Sales Navigator
  • Ops Stars Conference: LeanData
    • San Francisco Mint
    • Tuesday, September 25 - Wednesday, September 26 / ALL DAY!
    • Sign up here
  • INVITATION ONLY: Private Ride at SoulCycle SOMA (Hosted by Gong.io, Outreach, and Sales Hacker)
  • Sales Hacker Leadership Lounge: Fuel up with breakfast or lunch while mingling with other sales leaders
    • Homage
    • Tuesday, September 25 / 9:00 AM - 3:00 PM PST
    • Sign up here
  • 2018 Dreamforce Party: Hosted by WalkMe
  • The Third Cloud VIP Wine Reception: Hosted by Zuora
    • Press Club
    • Wednesday, September 26 / 5:00 - 8:00 PM PST
    • Sign up here