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42: The Evil Side of ‘Customer Centricity’ w/ Patrick Downs

Emphasis on “customer-centricity” has turned salespeople into compliant order-takers. It’s time for salespeople to take back the control of the conversation.

On this episode, co-host Patrick Downs dives deep into how sales teams can correctly use customer centricity without becoming simple “yes” people.

Patrick is the Sales Enablement & Training Manager at PandaDoc.

What we talked about:

  • Customer centricity in sales teams
  • Sales enablement
  • Solving problems
  • Challenger sale


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