42: The Evil Side of ‘Customer Centricity’ w/ Patrick Downs
Emphasis on “customer-centricity” has turned salespeople into compliant order-takers. It’s time for salespeople to take back the control of the conversation.
On this episode, co-host Patrick Downs dives deep into how sales teams can correctly use customer centricity without becoming simple “yes” people.
Patrick is the Sales Enablement & Training Manager at PandaDoc.
What we talked about:
- Customer centricity in sales teams
- Sales enablement
- Solving problems
- Challenger sale