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59: Trial Closing: What it Is, and What it Isn’t w/ Patrick Downs

Trial closing isn’t sexy, but it is necessary. 

It’s how you start to determine where a prospect is the buyer’s journey, whether you need to move them to the next stage, keep them where they are, or abandon pursuit of that prospect entirely. 

On this most recent episode of the B2B Sales Show, Patrick Downs takes us through 2 examples of good trial closing questions, and talks about: 

  • The RIGHT questions to ask when it comes to trial closing. 
  • What to do if your prospect is hesitant or unsure. 
  • When it might be time to abandon pursuit of a prospect altogether. 

This series is co-hosted by Patrick Downs at PandaDoc.

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