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Alex Meade commented on

7x Bookings in 7 days: Becc Holland’s Wizardry Applied IRL

On 4/22/20 I had the great pleasure of attending “Personalized & Scalable: The Winning Playbook of Sequences That Just Work” hosted by Becc + Sarah Hicks @ Predictable Revenue. 


I was so excited to test out the play(s) discussed that, after summarizing the video and deck sent out to attendees the next day (see bottom of this post for links), I sat with my team Thursday afternoon to walk through how to implement these tactics ASAP.


Before showing the results and the lift provided, let’s set a baseline. Here is an example of what we at Interseller used to consider a solid cold email campaign



Respectable 50% open, ~15% reply, 2% booked demo. Wash, rinse, repeat.


Now, here is what happens when you follow the teachings from the webinar…




And all 6 of those booked meetings came on the first email in the sequence sent on Monday 4/27/20!


So thanks again to Becc and Sarah for the great content. Hopefully seeing your teachings out in the wild garnering quick wins gives encouragement to keep up the good work!


Below are links to the webinar + deck:



Other sessions that Becc referred to during the webinar:



Parting question - would you like to see documentation of the exact play and process Kristina on my team executed to get these results?

Steven Brady
Head of Sales at Interseller
Bravo
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Basel Aldabyani
Outbound Sales Development Manager at Canto
Yes please!

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Steven Brady
Head of Sales at Interseller
Noted Basel Aldabyani !
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Bilqis Razin
Business Development Representative for SMBs & Startups at Paddle
would love to!
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Will Robins
Regional Vice President, Payment Solutions at Corporate Spending Innovations
Awesome post Steven Brady!  I would be interested to see the documentation.
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H. Bryan Britt
Sales Development at CallRail
Yes

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John Gomez
Business Development at 6 River Systems
Same here. I'd like to see it as well. Nice job! 
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Steven Brady
Head of Sales at Interseller
Here is the SOP I created for internal use with the exact campaign ran in the example in my post - hope this is helpful!  https://www.notion.so/interseller/SOP-Personalized-outbound-using-LinkedIn-posts-2817372f3ac14631a4a98379d2ef3618
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Alex Meade
Director of Sales & Marketing at Beacons Point
Hi Steven Brady, did you send the emails to their email listed on LinkedIn? Or did you run them through a database to find their work emails? My experience is many LinkedIn users don't have an email listed but when they do, it's their personal email. Curious if you sent the 159 sequences to their personal email. Thanks and great post!
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