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#CutTheCringeWelcome to Cut The Cringe! Let's get introduced. 

My name is Amy and I'm striving to help cut the cringe from sales.


Many of us are strangers, so use this thread to introduce yourself. Please comment with:


  • Where you work
  • How long you've been sales
  • What you'd like to learn about
  • Your favorite/dream vacation spot


This our space to bring about the change in sales we wish to see. Looking forward to hearing from everyone and being on this journey together!



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#CutTheCringeSDR's who do it right. 

Here's a great example of an SDR who knocked it out of the park:


I requested a demo from a piece of tech I was considering.


The person who cold-called me said, "this is the most nervous I've ever been as I read all of your stuff."


I asked him if he was an SDR, he confirmed that he was.


We had a great conversation.


He answered all of my questions and spoke to my needs thoroughly.


And when I asked him about the price, he said:


"I know how you feel about that so here's a rough idea. But I need you to talk about that with an AE."


Whoa. That's paying attention.


The best part was, he was on the demo to make sure the transition went well AND he took notes while we were talking.


Talk about doing it right!



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#CutTheCringePrioritize finding the right sales skills in a new hire.

'I need to hire someone with industry experience.'


Actually, this is less important than you think.


Sure, hiring someone with it will save you the time required to teach them about it.


But the right sales skills are more critical to your overall success for the long haul.


A good salesperson can always learn your industry and products.


But it's nearly impossible to teach someone how to be curious, smart, and care about building relationships to put in the sweat equity that directly correlates to sales success.


Prioritize finding the right sales skills in a new hire.


If they have industry experience or a nice network, it's a bonus, not a cornerstone.


The cherry on top?


You'll be rewarded by hiring untapped powerhouses others with this mindset miss out on.


A winning strategy to take on this ridiculously competitive market.

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#CutTheCringeIt's time to step away from your screen and into the field.

How can your sales team take you seriously when you've never done the job yourself and handing down horrible advice that hurts more than helps?!


I hear about this every.single.day.


This is a key reason why good salespeople leave or what they're looking for in a new role.


Please do yourself, your team, and the business a favor...


Step away from your spreadsheet or regurgitating bad advice you read online that doesn't apply to your business and get some valuable perspective firsthand via your team and buyers.


Spend time with them (often), listen, absorb, learn, know not all advice you read about online applies to your business, it's okay to not have all of the answers, and check your ego.


The minute you start doing this, you'll see things change for the better!


Sales IS NOT a one-size-fits-all world, please stop treating it as such.


Friday PSA.

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#CutTheCringeBe thoughtful about top talent

Sharing this as it just happened today:


ME: I’m sorry. The candidate just accepted an offer from another firm.

CLIENT: What?! You told us she loved us, that she wanted to work for us.

ME: She did.

CLIENT: We’re #1 in our space, you said she liked that.

ME: She did.

CLIENT: You said she liked the team, that she thought she would fit in here.

ME: She did.

CLIENT: I don’t understand, we were thinking about making her an offer.


Yes. And while you were THINKING Your competition was ACTING. While you waited three weeks to get that last business partner to meet with her… Your competition flew her in to meet the key players and had her do a video call with the business partners who weren’t available. While you sat on the knowledge that she was interviewing elsewhere… Your competition made things happen and sped up the process. While you waited a month to...

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#CutTheCringeHire right the first time around

This is the mindset of a CEO who gets it!


It should deeply bother you when a hire doesn't work out.


Mishires affect everyone negatively...


They disrupt the work you need to get done, yes.


But they also disrupt the lives of those you brought on board to do it.


Do that too many times, and it makes it harder to hire in the future.


According to a study by FutureWork, 72% of people who have a bad candidate experience will talk about it!


Plus, in sales, these hires are the face of your company, directly working with your buyers.


Think about the damage this can have on your brand too.


Investing the time to get each hire is critical!


Every. Person. Counts.



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#IntrosAndy Cabistan

Hi Everyone! Excited to join this community. I have been in tech sales for 3 years and before that was an entrepreneur and founded a couple of startups. I currently work as an AE at Tempo Automation in San Francisco. We help companies cycle faster through prototyping by helping them build hardware with autonomous robotics and machine learning. Excited to build community here with other sales professionals. Fun fact about me: I grew up in Costa Rica and moved by myself back to the U.S. when I was 16 years old. Definitely living the American dream now. Pura Vida!

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chat_bubble_outlineAndy Cabistan answered on
#IntrosGreat Leadership is Critical to Success

I have worked for Unisys, Wang, Oracle, Microsoft, CGI, VMware and several other very good companies. My question is, if leadership is critical to success then why are there so many bad leaders tolerated in our great corporations?

Posted 1 day ago by
Andy CabistanAccount Executive at Tempo Automation
Love this question, James Holt! Before sales life I used to do leadership and teamwork coaching. Something I came to realize was that the majority of people are driven by incentives above values/ethics. Sometimes leadership begins to compromise ethics and basic values when their worth is based on numbers or KPIs they have to hit no matter what or t...See more
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1 day ago

James HoltVP of IT Solutions at TechGlobal Inc.
Thanks Andy!  Great perspective!
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about 4 hours ago

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chat_bubble_outlineSam Schooley answered on
#flip-the-scriptWhat are best practices for cold outreach during the holidays? 

I'm curious to hear people's thoughts and experiences with cold calls, emails, etc. around the holidays. Obviously the Thursday and Friday of Thanksgivng week are a wash, but what about Tuesday and Wednesday? Any similar insights for Christmas/New Years would be appreciated, too!

Posted 1 day ago by
Simon PolakoffSr. SDR at demandDrive
You should just go about your regular outreach...call and email. Most of your colleagues won’t be calling M-T-W. It’s a good time to get people live as their just sitting around waiting for vacation. 
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about 24 hours ago

Sam SchooleySDR Consultant at Vendition
100% echo what Simon said.  Obviously don't call on the holiday itself, but continue your sales motions for the days leading up/following.  


What's important to track are OOO replies (make sure to reschedule outreach for them/pause current sequences until they're back).  But, what's great about this period is that if someone is working.... they're p...
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about 2 hours ago

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chat_bubble_outlineFotios Katsigiannis commented on
#Death2FluffWelcome to Death2Fluff, let's get introduced! 

My name is Belal and I'm striving for a purpose beyond material things or self-interests, for excellence in actions, and in giving back to others. I want to see these things exemplified in the world of business and this community is here to bring other like-minded people together.


Many of us are strangers, so use this thread to introduce yourself. Please comment with:


  • Where you work
  • How long you've been sales
  • What you'd like to learn about
  • Your favorite/dream vacation spot


This our space to bring about the change in sales we wish to see. Looking forward to hearing from everyone and being on this journey together! 

Posted about 1 month ago by
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Joseph CuaAccount Executive at FullStory
Hi Everyone - my name is Joseph Cua, I'm an Account Executive at FullStory and I've been in sales/business development for almost 5 years. 

I've actually worked directly with Belal and I'm excited to join his community to learn more about the challenges that other modern sellers are facing and their solutions. My dream vacation spot it Bora Bora (ho...
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2 days ago

Christian M. ThomasEnterprise Business Development Representative at seoClarity
Hi everyone - My name is Christian Thomas. I am a BDR at seoClarity here in Chicago. I have not been in sales very long (less than 6 months) so I am very excited to have this platform to learn from you all. 

I'm hoping to learn about best practices and strategies for outbound outreach as well as hearing about your paths to sales and how your careers...
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1 day ago

Fotios KatsigiannisAccount Executive LinkedIn Learning Solutions at LinkedIn
Hi all - Fotios Katsigiannis here.  I am an Account Executive at LinkedIn for the Learning vertical.  I have been in Sales in one form or another for about 18 years.  I would love to just crowdsource best practices when it comes to overall sales process that people have found success with and just continue to learn and hone my craft.  I love visiti...See more
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about 2 hours ago

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