A Story Can Break Down Barriers
A story can break down barriers, cause action to be taken and credibility to be built.
Man has always been telling stories, think cave paintings and hieroglyphics.
Telling stories is one of our most fundamental communication methods.
When we are being told a story, not only are the language processing parts of our brain activated, but any other area in our brain that we would use when experiencing the events of the story are too.
If someone tells us about how delicious certain foods were, our sensory cortex lights up. If it’s about motion, our motor cortex activates.
If we say “hey, I’d like to talk to you about how I can help with processes and workflows and I know you played football at Alabama, how old are your kids now? They looked so young in that picture on your Facebook” we are not taking advantage of the rapport that could be built through storytelling.
A story can put your prospects entire brain to work.
And when we break it down into its simplest form, it is a connection of cause and effect.
And that, my friends, is how our prospects make decisions.
There are very simple ways to tell a story and give the prospect an experience they’ve never had before during your outreach, to start.