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Susan Gonzalez commented on
Great question Dominique! So the three goals of a subject line from my perspective are: 1. Get an email open 2. Avoid hitting the SPAM filter and 3. Not be click bait, but relate the title to the content.  Anyone can get an email open with "Free puppies" inside, but then prospects get upset and feel dooped if the content isn't about Free puppies.... See more
Marked as best answer by Becc Holland
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The sweet spot is 3-4 word subject lines.  After 4 words, the open-rate goes down with each additional word.  Less than 3 words looks like spam.  So anything you can get creative with in the 3-4 word zone. 
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Thanks for the input Michael- super helpful! 
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What my company does is all lower-case, question mark within context, & under 4-5 words to grab attention. It has worked really well so far and most reps use it. 
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Thanks for this, huge help!
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Their name x your company--- like Dominique x MIE Solutions
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They will look at their name and click it thinking its a calendly meeting that they forgot about. 
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