Can we make "Don't be a Homer" a thing?
Sales Leaders stop setting your Sales targets like Homer Simpson.
I will never forget watching Homer dancing around on the Simpsons many years ago singing:
"I am so smart!... S... M... R... T..."... after he lit his own house on fire.
What a complete fool I thought. No one would respect a person like that in real life...
And they don't.
So Sales Leaders stop setting "SMRT" sales targets and start setting "SMART" sales targets instead.
S - Specific
M - Measurable
A - Achievable
R - Relevant
T - Time-Specific
If you leave out the "A" and make your sales targets unachievable, your sales team will become angry, their Mental Health will suffer and they will lose the motivation they need to perform at a high level.
You will literally be burning the house your sales team lives in to the ground.
Do you really want to burn your sales culture to the ground?
Do you really want to be the Homer Simpson of sales?
So get SMART about it.
Don't be a Homer.