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Simon Polakoff commented on

Cold outreach in healthcare?  

I recently transitioned into the healthcare industry. Calling on Surgeons and Healthcare Executives. I am finding it very difficult to generate meetings via cold outreach compared to the HR industry I came from. Any tips or insight to share?

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Hi Aimee, great question! As far as peronalizing based on a persona that isn't very active on LinkedIn, you'd have to defer to the lower two buckets of personalization: 1. Junk Drawer: a. Social Media b. School's attended c. Personal Interests (via Twitter, Instagram or Facebook). But remember, the rule I suggest is that you have to tie the pre... See more
Marked as best answer by Becc Holland
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Very interesting to see what others have to say. My wife is a surgeon but is very young so doesn't get a lot of outreach. I've noticed in particular that docs don't seem to have a Linkedin presence in the same way their counterparts in the business world do, so that also seems to exacerbate being able to get in touch. I'll let others speak up who h... See more
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Logan, this is all great perspective.  Thank you for sharing and your ideas.  As I dig in more, I will definitely DM you.    Thanks!
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Hi Aimee, is the challenge is getting in touch with these people on the phone in general? Or having them convert for a meeting once they're on the phone? (want to be as relevant as possible to see how i can help you)
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More in general outreach.  I am an AE and work with our SDR team.  We are a small team so really we are all working to generate meetings.  So this is just a part of my job.  At this point we are having a hard time both getting them on the phone, responding to emails, and converting.  
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Hi Aimee! I designed a few campaigns for a health care marketing company that targeted small office GPs. Their approach was fairly standard but relied on familiarity and multi-touch campaigns. Here's an example process that you might find helpful: 1. Send awareness level content to doctor (i.e. ebook about how to get more patients in the door) 2. ... See more
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This great, thanks for sharing! 
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Hi Aimee! Would love an update once you've figured out something that sticks as someone who's in healthcare, but prospects in a different vertical.

I think personalized gifts, like Alyce, could be great too.
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10 days ago
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