Cut-The-Cringe

Created by Amy Volas
A no BS place to come together to dig into what makes enterprise sales great, pitfalls to avoid, cracking the code for enterprise sales hiring for startups, and all things sales leadership. Join if you are looking to cut the cringe out of sales!
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Welcome to Cut The Cringe! Let's get introduced, shall we?. 

My name is Amy and I fell inlove with sales many moons ago. It's impossible to imagine my time being spent anywhere else.


Taking the cringe from all things sales is near and dear to my heart. I've made plenty of mistake and have witnessed plenty firsthand. Without those wounds, the sweet spots wouldn't be as sweet. We all stumble and fall, I'm no exception to the rule and why I've made it my life's work to share the lessons learned over a 20+ year career and $100MM+ sold in revenue to make this community better.


While I don't know many of you personally, let's fix that! How can we cut the cringe from anything if we don't understand more about each other? Without further adieu, let's use this thread to become better acquainted:


  • Where you're from?
  • What role do you play in sales?
  • What led you to sales and what keeps you in it?
  • Above all...
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Amy Volas
Founder & CEO at Avenue Talent Partners
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Recession 'proofing' your sales career

Is your career 'recession-proof'?


The best way to prepare = focusing on "employment security" vs "job security."


Scott Leese nailed it recently:


"Job security is confidence in your company, your role, & your standing in it that gives you peace of mind that you'll be able to remain exactly where you are, indefinitely. That’s not as attractive to a lot of us growth addicts.


Employment security is confidence in yourself, your reputation, & your network that no matter what happens at your current job, you’ll easily find a new one of equal or greater value, no matter where you go."


Here's how:


1. Over-deliver in your current role. Develop standout results you can leverage when you need to. Set yourself apart from the rest as a 'must-have' person on the team vs 'asset'.


2. Build a personal brand. Use content as a way of illustrating your strength w/in...

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Amy Volas
Founder & CEO at Avenue Talent Partners
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Finding Your Sweet Spot in a Sales Career with Amy Volas

Check it out here! https://jbarrows.com/blog/sales-career-amy-volas/


This week we’ve pleased to have Amy Volas, CEO of Avenue Talent Partners on the podcast. Amy is experienced in the world of sales but has found her true calling in helping sales people and sales teams get recruitment right. In this episode, Amy and John go through what the journey of finding your true calling is like and how sales people out there can find the right roles for their sales career as a result.


You'll learn:

  • Finding Your True Calling in Your Career
  • Trying Everything In A Sales Career
  • Becoming Self Aware
Amy Volas
Founder & CEO at Avenue Talent Partners
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SDR's who do it right. 

Here's a great example of an SDR who knocked it out of the park:


I requested a demo from a piece of tech I was considering.


The person who cold-called me said, "this is the most nervous I've ever been as I read all of your stuff."


I asked him if he was an SDR, he confirmed that he was.


We had a great conversation.


He answered all of my questions and spoke to my needs thoroughly.


And when I asked him about the price, he said:


"I know how you feel about that so here's a rough idea. But I need you to talk about that with an AE."


Whoa. That's paying attention.


The best part was, he was on the demo to make sure the transition went well AND he took notes while we were talking.


Talk about doing it right!



Amy Volas
Founder & CEO at Avenue Talent Partners
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Prioritize finding the right sales skills in a new hire.

'I need to hire someone with industry experience.'


Actually, this is less important than you think.


Sure, hiring someone with it will save you the time required to teach them about it.


But the right sales skills are more critical to your overall success for the long haul.


A good salesperson can always learn your industry and products.


But it's nearly impossible to teach someone how to be curious, smart, and care about building relationships to put in the sweat equity that directly correlates to sales success.


Prioritize finding the right sales skills in a new hire.


If they have industry experience or a nice network, it's a bonus, not a cornerstone.


The cherry on top?


You'll be rewarded by hiring untapped powerhouses others with this mindset miss out on.


A winning strategy to take on this ridiculously competitive market.

Amy Volas
Founder & CEO at Avenue Talent Partners
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It's time to step away from your screen and into the field.

How can your sales team take you seriously when you've never done the job yourself and handing down horrible advice that hurts more than helps?!


I hear about this every.single.day.


This is a key reason why good salespeople leave or what they're looking for in a new role.


Please do yourself, your team, and the business a favor...


Step away from your spreadsheet or regurgitating bad advice you read online that doesn't apply to your business and get some valuable perspective firsthand via your team and buyers.


Spend time with them (often), listen, absorb, learn, know not all advice you read about online applies to your business, it's okay to not have all of the answers, and check your ego.


The minute you start doing this, you'll see things change for the better!


Sales IS NOT a one-size-fits-all world, please stop treating it as such.


Friday PSA.

Amy Volas
Founder & CEO at Avenue Talent Partners
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Be thoughtful about top talent

Sharing this as it just happened today:


ME: I’m sorry. The candidate just accepted an offer from another firm.

CLIENT: What?! You told us she loved us, that she wanted to work for us.

ME: She did.

CLIENT: We’re #1 in our space, you said she liked that.

ME: She did.

CLIENT: You said she liked the team, that she thought she would fit in here.

ME: She did.

CLIENT: I don’t understand, we were thinking about making her an offer.


Yes. And while you were THINKING Your competition was ACTING. While you waited three weeks to get that last business partner to meet with her… Your competition flew her in to meet the key players and had her do a video call with the business partners who weren’t available. While you sat on the knowledge that she was interviewing elsewhere… Your competition made things happen and sped up the process. While you waited a month to...

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Amy Volas
Founder & CEO at Avenue Talent Partners
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Hire right the first time around

This is the mindset of a CEO who gets it!


It should deeply bother you when a hire doesn't work out.


Mishires affect everyone negatively...


They disrupt the work you need to get done, yes.


But they also disrupt the lives of those you brought on board to do it.


Do that too many times, and it makes it harder to hire in the future.


According to a study by FutureWork, 72% of people who have a bad candidate experience will talk about it!


Plus, in sales, these hires are the face of your company, directly working with your buyers.


Think about the damage this can have on your brand too.


Investing the time to get each hire is critical!


Every. Person. Counts.



Amy Volas
Founder & CEO at Avenue Talent Partners
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