The top word associated with sellers is 'pushy' and the second is 'annoying' according to a few studies.
We all know not to be pushy and annoying right?? Well... when you search a major job board like Indeed, you'll find the word aggressive in over 20,000 #sales job descriptions!
So on the one hand, none of us want to be the pushy salesperson or have to deal with one, yet there are tens of thousands of companies screening candidates by how aggressive they are... 🤦🏽♂️
And that's just one major job board! Where's the disconnect?
Language is a reflection of culture. How people of a certain tribe use words is directly correlated to their shared principles. If we look at the language companies are using to hire sales people, we're not going to see a reflection we like.
Aggression has no place in modern day sales. Your art is people and your science is the human brain.
Today's modern day seller must be a master of the limbic brain in business, understanding the emotional processes every healthy minded individual goes through to make a decision.
They are fluent in the universal Buyer's Journey, knowing every step from Unaware to Decision.
They are about people over profit, because people buy from people.
That's how you become an elite seller in this day and age.