o Effectively communicate during a crisis
o Retain your current customers/clients
o Keep your momentum to continue growing!
Katherine Morales, APR, Authentic Brand Strategist™, is an award-winning, accredited PR/marketing consultant. As founder of Inflection Point Communications, she helps companies to connect with the best customers and clients to grow their business. She’s worked with major corporations including Chick-fil-A, Hewlett-Packard (HP) and Bayer CropScience; and, now she helps other businesses discover the secret to growing their brands too! Specializing in authentic brand building, intentional marketing, reputation management and strategic communications planning, Katherine shows entrepreneurs and corporations alike how to fuel their best marketing with greater authenticity, build and expand their base, and reach their true inflection point! Katherine has been recognized as a “trailblazer” for the communications industry, as a recipient of the inaugural 40 Under 40 Award (2019) by the Public Relations Society of America (PRSA) Georgia Chapter.