If I have learned one thing since breaking into the SF B2B tech scene, it’s that sales is all about the trust you establish with your prospective customers.
At Dreamforce ‘18, I snuck into a happy hour event teeming with sales legends! I investigated their best-kept secrets of how they spark trust with their customers. Their answers blew my mind.
“You can’t just create trust. It’s not like a bit of pixie dust that comes out of nowhere. You have to lead from the heart.” - Dailius Wilson
How do you spark trust with prospective customers? Let me know in the comments, please.