7x Bookings in 7 days: Becc Holland’s Wizardry Applied IRL
On 4/22/20 I had the great pleasure of attending “Personalized & Scalable: The Winning Playbook of Sequences That Just Work” hosted by Becc + Sarah Hicks @ Predictable Revenue.
I was so excited to test out the play(s) discussed that, after summarizing the video and deck sent out to attendees the next day (see bottom of this post for links), I sat with my team Thursday afternoon to walk through how to implement these tactics ASAP.
Before showing the results and the lift provided, let’s set a baseline. Here is an example of what we at Interseller used to consider a solid cold email campaign
Respectable 50% open, ~15% reply, 2% booked demo. Wash, rinse, repeat.
Now, here is what happens when you follow the teachings from the webinar…
And all 6 of those booked meetings came on the first email in the sequence sent on Monday 4/27/20!
So thanks again to Becc and Sarah for the great content. Hopefully seeing your teachings out in the wild garnering quick wins gives encouragement to keep up the good work!
Below are links to the webinar + deck:
Other sessions that Becc referred to during the webinar:
- Flip The Script: Personalization at Scale
- Follow Up Emails: How to Not Eff-Up your F-Ups
- How to Personalize to Prospects That Aren't Active on LinkedIn
- How to Pick 5 Premises for Your Prospects in Under 5 Minutes
Parting question - would you like to see documentation of the exact play and process Kristina on my team executed to get these results?