chat_bubble_outlineGilbert Joa commented on

How do you personalize follow-ups???

1st follow up - ask about the previous email

2nd follow up - does a fresh email = a new premise?

Also, when there's a lack of marketing materials, does passing along a link to a third party article really help?


Already signed up for your visit to NYC! Looking forward to it!

Alison Vacovec
US Director at HEROW
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Natasha Shifrin
Head of Sales Development & Strategy at CreatorIQ
Hey Alison
You can view each email as part of a story you are telling.  Each email should be of value which is part of a larger story as to how your product can make the prospects' life better.  It's almost like a one sided conversation to start.  We typically set 90 day cadences but a lot of the time the prospects are engaged within the first few w...
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2 months ago
Alison Vacovec
US Director at HEROW
Thank you Natasha! I'm a one woman show here, so trying to wear many hats.  Your feedback is super helpful!
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2 months ago
Barbara Giamanco
CEO at Social Centered Selling
Natasha offers some great advice AND remember that if your "story" is simply product pitching and solely centered on what you want to sell, you are probably not going to achieve your desired outcome. Buyers are so tired of the product pitching noise and the lack of relevance that comes at them from most sales reps. Don't be that gal. LOL.
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2 months ago
Gilbert Joa
Co-Founder and Director at Affluent Prospects
Hi Alison, 

Typically before I finish a meeting or a call, I attempt to get a mini-commitment from the prospect for the next meeting or the next time to circle back. 

If that is not an option, what I would suggest is to stay up to date with their company news as it could be used as a point of reference for picking up the conversation. You can also re...
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2 months ago
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