How important is the job title vs. right account?
If it is the right account (profile and intent) and the prospect’s function is correct, does the level (manager vs senior director vs SVP) matter? Yes, SVP may seem like the best at first glance, but educated buyers in complex sales scenarios seem to need buy-in from both the “doers” and the stakeholders (so selling happens bottoms-up and top-down). So lots of sales and marketing efforts go into getting a meeting with the right account, then AE impresses the prospect, then AE and SD work with the prospect on who else to get in front of. In other words, is it more important to having a strong fit account showing strong intent and function OR a SVP title from a moderate fit account not showing strong intent?