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Thoughts on this last email cadence touch?

Our entire ISO uses this last email touch. We have gotten the highest response rate from it. The most common response is we're not interested at this time or we're not ready yet. Our ISO discussed that at least we can weed these people out of our prospecting... The highest response rate I got in ONE DAY was 17 responses. They were all nice responses explaining why they weren't interested.


My question is - our marketing team HATES this last touch and thinks its pointless they ask who would respond to that? Thoughts and opinions on this?



"Good morning {{first_name}},


I didn't hear back from my previous outreach so I'm getting the sense that discussing {{our product}} doesn't align with you, or you don't see a fit.


I'd consider it a personal favor if you could let me know either way, and I can stop filling up your inbox which I'm sure you can appreciate."




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Posted 4 months ago by
Becc HollandHead of Sales Development @ Chorus.ai at Chorus.ai
I agree with Lori here in that you ALWAYS need to add value, but break emails are the MOST effective emails in my sequence. Just so you have it off-hand - mine look something like this, has had in the upwards of 30% positive response rates for a benchmark.  Hi Brittaney, Wanted to drop my head in one last time and make sure I haven't overstep...See more
Marked as best answer by Becc Holland
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4 months ago

Shane Jamison
Curious as to why marketing thinks this email isn’t worth a response.  This is a great way to end a cadence and any response can crack the door and allow you to open dialog. It might not result in an immediate opp, but it’s a positive interaction that most prospects rarely see. 
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4 months ago

Michael ManninaSDR Team Lead at Freshworks
Great question Brittaney! In this type of discussion about the uses of Email in sales I always make sure we're answering this key question: What is the objective of an email? The objective of outbound email is not to get opened. The objective is not to get a reply. The objective is to book a discovery.  Too often salespeople will use any means ...See more
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4 months ago

Joseph AtkinsAE at Reciprocity
credit to corp. bro! 
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4 months ago

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4 months ago

katy huffSales at The Hustle
If it gets you a response, that sounds like a win to me. Also why does the Marketing team think it's pointless if you have the data to show it gets the highest response rate?
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4 months ago

Johnston GilfillanSenior Account Executive at Affirm
Highly recommend asking yourself before sending any email, "What value am I providing to the prospect by sending this email?" You have to be honest with yourself here and you'll find that these types of breakup emails typically provide zero value if you're just looking for them to say, "No thanks" to ease your mind.  Yes is the best answer, no is...See more
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4 months ago

Cris ValderasRegional Sales Director at RailComm
I don't like the break up email. It's uncomfortable for a prospect to look at let alone respond to. With change being the only constant in business, you never know if the next quarter, or year, will present another opportunity.
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4 months ago

Lori RichardsonB2B Sales Growth Strategist; Help Company Leaders Build a Better Sales Pipeline at Score More Sales
I have a little different view in that while I don't like the idea of most any break-up emails, and while I do agree that they don't add any value to the prospect, it is not because I feel that it is uncomfortable for a prospect to look at - they just don't help. If your future buyer doesn't see the value in responding to you right now, you find a ...See more
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4 months ago

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