flip-the-script

Created by  Becc Holland
A collaborative community for SD leaders to grow, share insights, and solve the biggest challenges that face modern day Sales Development.
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Wed, May 20, 2020, 12:30 PM - Wed, May 20, 2020, 1:31 PM PST
How to Build a Lethal Personalized Playbook & Close the Paralyzing Gap Between Marketing and Sales as a Result

Mark Roberge, everyone.

Mark. Freaking. Roberge.


Thrilled to announce that for some reason, the Sales “Powers That Be” have smiled upon me… And next Wednesday @ 12:30p PT, I’ll get the chance to speak before THE Mark Roberge on the “Own Your Own Growth” Summit by Predictable Revenue™ Inc.

Like… Senior Lecturer at Harvard, former CRO at Hubspot, Managing Director at Stage 2 Capital, Author of "The Sales Acceleration Formula", and in my head… the off record Godfather of content marketing, Mark Roberge.

That’s it.

Just wanted to say his name for good sales karmic juju.

Becc Holland
Head of Sales Development at Chorus.ai
Bravo
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Alex Meade commented on
7x Bookings in 7 days: Becc Holland’s Wizardry Applied IRL

On 4/22/20 I had the great pleasure of attending “Personalized & Scalable: The Winning Playbook of Sequences That Just Work” hosted by Becc + Sarah Hicks @ Predictable Revenue. 


I was so excited to test out the play(s) discussed that, after summarizing the video and deck sent out to attendees the next day (see bottom of this post for links), I sat with my tea...

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Steven Brady
Head of Sales at Interseller
Bravo
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Steven Brady
Head of Sales at Interseller
Here is the SOP I created for internal use with the exact campaign ran in the example in my post - hope this is helpful!  https://www.notion.so/interseller/SOP-Personalized-outbound-using-LinkedIn-posts-2817372f3ac14631a4a98379d2ef3618
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15 days ago
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John Gomez commented on
COVID - 19 Quarantine Update: I’ve...

COVID - 19 Quarantine Update: I’ve officially transitioned into the Tom Hanks phase in "Castaway" where I’m naming all of my kitchen appliances and will burst into tears when I have to go back into the office & leave them at home alone all day.

Becc Holland
Head of Sales Development at Chorus.ai
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John Gomez
Business Development at 6 River Systems
Sounds more like Phil Tandy on "The Last Man on Earth". Love that show. 

https://www.youtube.com/watch?v=raR1K4Qg7XY

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24 days ago
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Alex Nigmatulin commented on
The Only SDR & Marketing Alignment Playbook You'll EVER Need

Yesterday was the best & favorite day of my career.


I got the chance to do a webinar with Sales Hacker, Inc. and Scott Barker on the infamous & paralyzing gap between Sales and Marketing… And how to finally close it.


You know at some point, you start getting in your own head, or let me not speak for others... I did.


I started wondering whether the “Personalizat...

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Becc Holland
Head of Sales Development at Chorus.ai
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Alex Nigmatulin
CMO at PRNEWS.IO
Slides please to alex@prnews.io
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about 1 month ago
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Lori Richardson commented on
Wed, Apr 22, 2020, 11:00 AM - Wed, Apr 22, 2020, 12:01 PM PST
Starts at 11am PST Today: Personalized & Scalable: The Winning Playbook of Sequences That Just Work
At 11a PT today, I get to be on the horn with one of the BIGGEST & BADDEST SDRs in the game, that everyone should be following. But before I tell you WHO she is, a bit of context on why I'm so excited & why she's so good.

#1 She's a REAL practitioner!

#2 She reads a LOT of content to level up her game.

#3 She watched a session of mine on Personalization at Scale.

#4 She deployed the approach without EVER having talked to me & reached 130% of quota.

#5 She BUILT ON TOP of the approach without my knowledge.

#6 She reverse-engineered the approach and brought in her own flavors into it.

#7 She jumped on a podcast with Predictable Revenue™ Inc.. and "published her findings" of how she reverse engineered.

#8 She tagged me in the podcast online.

#9 And finally, she's jumping on the line in just over an hour to unpack the playbook on HOW she did what she did :)

Sarah Jane Hicks You're the real deal.

I'm so impressed with what you've ALREADY accomplished in your career & can't wait to see what you think of next.

Becc Holland
Head of Sales Development at Chorus.ai
Bravo
Lori Richardson
B2B Sales Growth Strategist; Help Company Leaders Build a Better Sales Pipeline at Score More Sales
This sounds awesome. I hope it is recorded! 
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about 1 month ago
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The best comment was picked
This week is one for the books: Two webinars.

Both are covering content that is very near & dear to me.

Both are with a “Scott” that’s near & dear to me.

Both are covering topics that have seemingly been played out to death…

And if you’ll agree to attend both, you don’t ever have to listen to me again :)


1. On Thursday, please join one of my closest friends Scott Barker + the SalesHacker crew + myself ...

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Becc Holland
Head of Sales Development at Chorus.ai
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Becc Holland
Head of Sales Development at Chorus.ai
Marked as best answer by Becc Holland
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about 1 month ago
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New post
Thu, Apr 16, 2020, 11:00 AM - Thu, Apr 16, 2020, 12:56 PM PST
The ONLY Webinar on the Planet that ACTUALLY Closes the Gap Between Sales & Marketing

“Our inbound leads are ALWAYS unqualified, already in the pipe, or a current logo.” - Sales Manager.


“Why can’t sales just, like, close 10% of the leads from my webinar last week?” - Marketing Manager


Sound familiar? Yeah… you’re not alone. 


Becc Holland, as the Head of Sales Dev at Chorus.ai, felt the pain of sales & marketing misalignment too. So she set off on a year-long journey to fix it, and she did!


On April 16th, she’s revealing the exact 7-step process that she implemented at Chorus.ai to drive marketing results that her salespeople actually care about.


Limited slots available, so register now!


If you can’t make it to the live session, sign up anyway and we’ll send you the recording.

Becc Holland
Head of Sales Development at Chorus.ai
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New post
Wed, Apr 15, 2020, 12:00 PM - Wed, Apr 15, 2020, 4:01 PM PST
Remote =/= Disconnected
Join Scott Leese, Mike Smalls and Becc Holland as they discuss how to manage your remote sales team and keep them engaged, motivated and inspired.

Becc Holland
Head of Sales Development at Chorus.ai
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Justin Williams commented on
#flip-the-script Ep 5: Personalization & Relevance
What’s the difference?
Are they opposing techniques?
Which one is more important?
And how do I leverage BOTH of them in my messaging to get the results I want?

Video below of Scott Barker + Josh Braun + Myself unpacking those questions on the Flip the Script Tour “back of the bus” :)

Hit me in the comments below - If you could only pick ONE, which one would it be...

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Becc Holland
Head of Sales Development at Chorus.ai
Bravo
Justin Williams
Director at Yext
Nailed it - this is gold - thanks Becc Holland 
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about 1 month ago
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Brenda Liz Saldana commented on
Got the chance to speak at The University of Texas at Dallas' Sales Summit today with my Mom & Dad on the line..

Got the chance to speak at The University of Texas at Dallas' Sales Summit today with my Mom & Dad on the line..


Was pretty surreal having grown up ~10 min from the campus and to remember the gritty dreams I had growing up & tough lessons I learned along the way.


Thanks to UTD, Dr. Howard Dover, and all the students for having me - And if anyone is interested ...

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Becc Holland
Head of Sales Development at Chorus.ai
Bravo
Brenda Liz Saldana
Territory Manager at Benchmark Products
Would appreciate the replay!
Bravo
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about 2 months ago
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