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Crispy Copy FTW

Josh Braun recently taught me about "Crispy" copy.

Crispy copy is when you use the native language of your prospect. It resonates because it authentically captures their world.

It's damn good advice ❤️

Here's another tip on how to write better copy... make your writing sing 🎵

There are folks who have a gift for this. The Dave Gerhardt's of the world.

They just know how to put the right combination of short and long sentences together in a way that keeps you "reading to the beat."

Who is the best writer you know in


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