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CTA to read white papers?

What's your go to CTA for asking prospects to read a white paper or an article?

Kevin Mei
Becc Holland
Head of Sales Development at
Hi Kevin!! Great question - What' s important about whitepaper downloads, from my perspective, is that you're viewing them as normal outbound leads with a little more buyer readiness.  I would open with your "premise" as your whitepaper download for context, transition with "but more importantly and flip to your personalized outbound reason.  ... See more
Marked as best answer by Becc Holland
Jonathan Ivanco
Founder & CEO at Modacta
I'm not sure I follow. White papers are usually cherry picked companies with results that prove your product works, they aren't all that amusing to most people unless it's a whitepaper about a competitor of mine, then I'm happy to read it. An article, if done correctly can work, but it really needs to be tied to a cadence that makes sense why you w... See more
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