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Kevin Mei commented on

DIY Account based prospecting?

Hey yall,


Any outbound SDRs targeting large enterprise that has success with orchestrating DIY account based prospecting without a ABM solutions?

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Always important but especially without ABM tools, the research phase is key for enterprise. Make sure you have a firm understanding of their hierarchy so you can reach out to the right contacts with applicable messaging. Get a good idea of their big picture goals (notes from exec team, quarterly reports, etc.)  SalesNav is super helpful in narrowi... See more
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Appreciate the insight, Richard. I started to create a research matrix to find 3+ org trigger that I can easily find on their glassdoor, 10k, or other publically known info. But struggling a bit to connect it back to common pains, keeping organized, and scaling the research so other SDRs or AEs can replicate. 

What free tools are you using to keep t...
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