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Justin Williams commented on

Ep 5: Personalization & Relevance

What’s the difference?
Are they opposing techniques?
Which one is more important?
And how do I leverage BOTH of them in my messaging to get the results I want?

Video below of Scott Barker + Josh Braun + Myself unpacking those questions on the Flip the Script Tour “back of the bus” :)

Hit me in the comments below - If you could only pick ONE, which one would it be?
Nailed it - this is gold - thanks Becc Holland 
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