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Imran Battla commented on

Getting video plays/opens

Hey everybody! A new thing I've been trying to spend a good chunk of time on during WFH is making personalized videos. Right out of the gate I'm struggling to get people to actually watch the video, using drift so I can see if someone has watched it/how much. Any tips to get that open?

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I experimented a little with video and I realized one day that I myself didn’t always open videos (even relevant ones) if I thought they required sound. I’d like to try again sometime with a focus on captions to see if it helps. Just a thought!
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That's actually a great point I hadn't considered. Definitely understand the hesitation with sound, thank you.
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I find videos work better when I have made a connection first, not on a cold email. Unless you are selling to salespeople that the first connection cold a video could work.
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Check out resources from vidyard.
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