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Doug Shankle commented on

Here's what I'd be thinking right now if I...

Here's what I'd be thinking right now if I was an SDR or AE:

This pandemic is breaking bad #sales tactics to pieces. Everyone is going to remember the companies that spammed canned messages, used aggressive cold calling tactics, and put themselves before others.

How do I not be a part of that, especially if I'm at a company that may be an offender?

Your challenge is building content that's simple and easy to read that you think your prospects need to hear. For example, I work with a startup that sells to independent wealth advisors.

I'm reaching out to advisors myself gathering their best advice on how to handle really tough client conversations for people who lost significant money in the market crash. I'm going to create a 1-pager and share it for free, no strings attached.

I'm not a content marketer, I have no background in it. But right now, that's the best thing I can offer a wealth advisor I eventually want to do business with. My prospecting metric for the next couple months is how many wealth advisors I can get this 1-pager to.

Your industry has a need too. Figure it out, keep it simple, make it, and start using it. Otherwise you're going to burn bridges with people you'll need once all this is over.

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I like how you are thinking Belal.  Question for you with something I have been struggling with.  What if your solution really doesn't have a short term play? I mean, every company is trying to come up with a CV strategy and it shows...everyday it's empathy this and empathy that but the reality is, not every solution can be a priority.  I find that... See more
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You can not be thinking short term right now in your strategy to connect with future customers. Now is the time to be empathetic (Shout out to Doug Shankle ). Share information freely with people to position yourself as a trusted adviser as Belal Batrawy is suggesting.  When we reach a new normal for business and society if you have done these init... See more
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Brandon, your first sentence is incredibly telling.  Short term above everything is one of the problems in modern sales organizations.  Too many founders don't have a long game and it incentivizes the wrong behavior from sellers in my opinion.  Thanks for sharing!
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