Here's what I'd be thinking right now if I...
Here's what I'd be thinking right now if I was an SDR or AE:
This pandemic is breaking bad #sales tactics to pieces. Everyone is going to remember the companies that spammed canned messages, used aggressive cold calling tactics, and put themselves before others.
How do I not be a part of that, especially if I'm at a company that may be an offender?
Your challenge is building content that's simple and easy to read that you think your prospects need to hear. For example, I work with a startup that sells to independent wealth advisors.
I'm reaching out to advisors myself gathering their best advice on how to handle really tough client conversations for people who lost significant money in the market crash. I'm going to create a 1-pager and share it for free, no strings attached.
I'm not a content marketer, I have no background in it. But right now, that's the best thing I can offer a wealth advisor I eventually want to do business with. My prospecting metric for the next couple months is how many wealth advisors I can get this 1-pager to.
Your industry has a need too. Figure it out, keep it simple, make it, and start using it. Otherwise you're going to burn bridges with people you'll need once all this is over.