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Kevin Mulrane commented on
I use videos for follow up and drip sequences, however; I've seen no benefit (yet) to implementing a general video step in a cold outreach sequence.
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I'm also interested in hearing from those who have experienced great success in using video outreach & best practices. I know in theory that it works and I do sometimes open these video emails, but I still haven't been convinced yet. but then again, I'm a sample size of 1 :)
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We did a video for the 1st step of our cold outreach sequence, click-through rate was great, compared to text-only sequences, it didn't really impact the conversion rate. Still figuring out what to do differently to see how video might fit in properly. 
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If you’re a product leader-and hear things like ‘wow this is amazing’ or ‘I never knew you could do this’ when demoing-providing vignettes / product tours using the PiP feature from Vidyard is great!
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The biggest impact for video across my teams has been leveraged during the sales process.  I have not cracked the code on best practices for outreach but since we are finding value during with open pipeline, we are going to figure out some similar use cases for cold prospects.  
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