How many reps truly know their prospects?
Can you describe what they’re doing on a day to day basis?
Do you know their challenges?
Do you understand the pressures they’re facing right now?
What about their budgets being changed or frozen?
How about their job security?
Reps that truly take the time to understand their prospect’s world will win in the long term.
It takes more time. You won’t see results overnight. You may end up working a weekend or two.
That’s the price of admission.
The real question becomes.
How badly do you want it?