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How To Win at the B2B Awareness Economy

1️⃣: Fall in love with the industry you serve and deliver on your promise

πŸ€“ πŸ“¨ Subscribe to trade publications to which your buyers subscribe

πŸ™‹πŸΎβ€β™€οΈ Participate in their communities and groups. Don't pitch.

2️⃣: Build a culture that supports employees' ideas and fosters a sense of belonging.

πŸŽ‰ πŸ†Celebrate and reward effort in proportion with results

πŸ§‘β€πŸ€β€πŸ§‘πŸ‘­πŸ‘¬πŸ‘« Facilitate Employee Resource Groups

πŸ‘‚ Actively solicit insights from your CS and SDR teams to tailor messaging

3️⃣: Create compelling content featuring your happy partners, customers and employees

✍️ Look to insights from steps 1 & 2 to drive guide your content strategy

πŸ“½οΈπŸ“ΈπŸŽ™οΈLeverage relationships built in steps 1&2 to drive participation for case studies, podcast interviews, guest blogs, etc.

πŸŽ₯🎀✍️ Document the winning culture you built

4️⃣: Inspire and activate your employees, customers and partners to post your content with enthusiasm and authenticity

πŸ•— Invest time in people and it will drive them to evangelize your brand. This is critical and it cannot be hacked or faked.

Winning at the Awareness Economy isn't just people knowing who you are. It's about showing them what you stand for.





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