How To Win at the B2B Awareness Economy
1️⃣: Fall in love with the industry you serve and deliver on your promise
🤓 📨 Subscribe to trade publications to which your buyers subscribe
🙋🏾♀️ Participate in their communities and groups. Don't pitch.
2️⃣: Build a culture that supports employees' ideas and fosters a sense of belonging.
🎉 🏆Celebrate and reward effort in proportion with results
🧑🤝🧑👭👬👫 Facilitate Employee Resource Groups
👂 Actively solicit insights from your CS and SDR teams to tailor messaging
3️⃣: Create compelling content featuring your happy partners, customers and employees
✍️ Look to insights from steps 1 & 2 to drive guide your content strategy
📽️📸🎙️Leverage relationships built in steps 1&2 to drive participation for case studies, podcast interviews, guest blogs, etc.
🎥🎤✍️ Document the winning culture you built
4️⃣: Inspire and activate your employees, customers and partners to post your content with enthusiasm and authenticity
🕗 Invest time in people and it will drive them to evangelize your brand. This is critical and it cannot be hacked or faked.
Winning at the Awareness Economy isn't just people knowing who you are. It's about showing them what you stand for.