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I feel a little like a broken record...

I feel a little like a broken record lately -- constantly reminding founders that they need to be absolutely obsessed with their buyers.

Investing the time and resources in constantly learning and understanding your buyers is pretty much the smartest growth investment you can make.

Here are 3 big reasons why... πŸ‘‡

1. Crafting killer messaging becomes a whole lot easier.

When you really understand your buyers, you know what problems they're really struggling with AND the language they use to describe them.

All of a sudden you're speaking THEIR language.

2. You can create truly competition-free content.

You'll learn ALL their go-to sources for content. And then you can also uncover what angle, subtopic, or approach they're ignoring.

BOOM. πŸ”₯

You can provide the answer that no one else is.

3. You'll learn exactly how to generate super targeted leads

You need to give your ideal buyers something they NEED in order to get their email address...

Get obsessed and you'll know exactly what that is.

Become a student of your buyers and life will get a whole lot easier.

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