How do you build trust with your ideal buyers?
If you’re an early stage start up founder, one of the most critical things you need to understand is how to mitigate risk for potential buyers - especially enterprise buyers.
If you’re early, you won’t have a ton of customer stories or a lot of valuable social proof, but there are ways to make it easier for your ideal buyers to trust you and buy from you.
A few simple examples here:
⭐️ build an authentic personal brand that makes it clear what you care about and your vision for the company and its impact.
Be active on social media, land interviews on industry podcasts (or start your own), Speak on webinars and at events.
⭐️ Create a company culture that emphasizes the importance of the buyer and customer experience.
Word-of-mouth will travel far faster this way. ￼
⭐️ Encourage your entire company to be open and transparent about your process, your learnings, and your dream.￼￼
One of the fastest ways to build trust Is to share failures and how you’ve learned from them.￼
⭐️ don’t just build a company. Build a community.
Genuine communities make marketing, sales, and growth a whole lot easier. And a whole lot more fun.
Tell me. How do you build trust with your ideal buyers?