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Imran Battla commented on

Word Phrasing Sales Guide

In sales, you must be a wordsmith:


• It's not a quote, it's a proposal


• It's not list/sticker pricing, it's base pricing


• It's not cheaper, it's lower cost


• It's not more expensive, it's premium pricing


• It's not looking for a time to chat, it's asking when works to speak briefly


• It's not discounting, it's savings


• It's not we can help you, it's our customers achieved


• It's not circling back up with you, it's are we still on track


• It's not just checking in, it's the reason for my call is


• It's not who needs to be there, it's who would feel left out


• It's not does that make sense, it's am I off with


• It's not got it, it's sounds like you're saying


• It's not I'd like to talk about, it's we will be reviewing


• It's not sign the contract, it's for your approval


• It’s not could you be interested in, it’s do you see the value in


• It's not a contract, it's an agreement


• It's not a follow up, it's a follow through


Be mindful of your words. There's a lot of psychology behind the words you choose. For example, cheap has a negative connotation, while lower cost is associated with affordable.


The basic guidance is:


- Less is more- Direct is better than indirect- Simple is better than complex language


What would you add?

Belal Batrawy
Sales Advisor at Bravado
Bravo
+4
Jason Green
Senior Manager, Business Development at Mavenlink
For the BDRs: it's not "my account/sales executive" it's "my solution expert"
Bravo
Reply
Imran Battla
Business Solutions at Global Cloud Solutions Inc.
It's not hating excel, it's being an experienced user of it.
Bravo
1
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