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Introduction: Michael Phelan: Go-to-Market Pros

Hi Bravado Fans,

Looking forward to some great discussions, I focus on conducting sales research on what actually drives NNPMs (Net New Prospect Meetings)

The bad news is that less than 1% of sales meetings are generated by content marketing, the good news is that sales reps are highly creative and have up to 20 brilliant ideas in use to secure prospect meetings.


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