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Brandon Hull commented on

Reflecting on retail

I was consumed this morning by news of department stores' woes in the time of COVID-19. Lord & Taylor's liquidation sales and pending permanent closures are a huge bummer; I LOVE department stores. They remind me of shopping with my mom when I was a kid, sitting in an armchair by the hosiery section reading a Nancy Drew or Boxcar Children book. I think it's where my love of jazz actually came from; a favorite music genre to work to is smooth jazz and it always reminds me of absentmindedly perusing fragrance sections of Macy's.


I embrace that things change and retail was due for a reckoning, but I'm having my moment today. If you would like to join me, and tying it back to sales, might I recommend the following:


Why We Buy - https://bookshop.org/books/why-we-buy-the-science-of-shopping-updated-and-revised-for-the-internet-the-global-consumer-and-beyond-updated-revised/9781416595243?utm_source=morning_brew


Lots of lessons from retail when it comes to psychology, customers' motivations, and delight. (And check out Bookshop.org, an online bookstore with a mission to financially support local, independent bookstores!)


Sax & The City - https://open.spotify.com/playlist/37i9dQZF1DWYgA6FKKHSd6?si=xRqrCfrmSs-M8pQghvUFbQ


Upgraded Muzak I can't get enough on when writing emails and reporting. Groove from your laptop into the weekend!


Happy Friday, all <3

Bravo
Retail has been hammered over the last five years already. COVID-19 will put the nail in the coffin for several additional brands like this. Neiman Marcus just declared bankruptcy, for instance, but they've been reeling for a few years now, like many others. 

What's most sad about this is all of the companies who have been built upon serving the tra...
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