Selling something new is HARD.
I'm starting conversations for a new "product" and finding the right messaging and learning what to listen/watch for is giving me a reality check.
No one knows the answers if you're building from scratch - they have educated guesses, but they don't KNOW.
I know - I help other people do this every day. Now I'm doing it for myself and it's like learning to walk again.
I have to re-learn what to listen for in my prospect responses.
I have to re-learn how to do discovery and what priorities to tie my product to.
I have to re-learn how my new buyers...buy.
I had two deals go sideways on me in the past three days. Each time I learned something new and grew - no ego, just growth. ProTip - write down what you learn and why you lost (even if only you see it).
Keep at it - especially if you're building from scratch. It does get better as long as you focus on LEARNING.