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Multi-channel is something that every credible sales person I've ever met talks about. "Did you call?" "Are you following them on Twitter or Instagram?" Have you tried physically mailing them a hand-written note?" It goes on and on. I agree that it's important, but the MOST important part of this whole equation is putting some #soul into your #sell - treating this person like they are a human being that you, as another human being, want to connect with in earnest and for good, mutually beneficial reasons. So today I decided to build a new Twitter focused specifically on cultivating such a community. Follow my new handle @SoulYourSell.

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