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The B2B Sales Show EP 70: Women in B2B Sales: 5 Ways to Recruit & Retain w/ Lori Richardson

Organizations aren’t wondering why the lack of women in sales is a concern anymore.

They’re wondering how this issue can be resolved. How can we attract more women to the sales field? Because — honestly — their insights are integral to the advancement of the industry.

Co-host of The B2B Sales ShowLori Richardson, discusses this exact topic in episode #66. Lori is the president of Women Sales Pros, an organization obsessed with getting more women into sales and B2B leadership.

She covers:

  • Demystifying the misconceptions about careers in sales
  • How to prepare a job description that appeals to women
  • How your company’s culture and values help to retain women sales leaders 

You can find this interview and many more by subscribing to The B2B Sales Show on Apple Podcasts.

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