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The B2B Sales Show EP 70: Women in B2B Sales: 5 Ways to Recruit & Retain w/ Lori Richardson

Organizations aren’t wondering why the lack of women in sales is a concern anymore.


They’re wondering how this issue can be resolved. How can we attract more women to the sales field? Because — honestly — their insights are integral to the advancement of the industry.


Co-host of The B2B Sales ShowLori Richardson, discusses this exact topic in episode #66. Lori is the president of Women Sales Pros, an organization obsessed with getting more women into sales and B2B leadership.


She covers:

  • Demystifying the misconceptions about careers in sales
  • How to prepare a job description that appeals to women
  • How your company’s culture and values help to retain women sales leaders 


You can find this interview and many more by subscribing to The B2B Sales Show on Apple Podcasts.

Lori Richardson
B2B Sales Growth Strategist; Help Company Leaders Build a Better Sales Pipeline at Score More Sales
Bravo
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