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The Craft of Storytelling - Doug Landis - #SecretToSales

From our ancestors living in caves to us living in caves, storytelling has been an indispensable way for humans to share ideas and understand how our world works. Doug Landis, the storytelling chieftain, explains why telling stories is an integral part of the sales process. Doug breaks down the building blocks of an effective story to help you take your sales game to the next level.

“Our job as human beings is to fill in the gaps. To look for the patterns and in those patterns is narrative.” - Doug Landis

How do you use storytelling in your sales process?
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