These are the 10 reasons people buy ANYTHING.
I've actually tried to see if I could create a bucket that doesn't fall into this.
I really can't.
Here they are.
- Make Money
- Save Money
- Save Time
- Avoid Effort
- Escape mental, physical pain, or embarrassment
- Get more comfort
- Achieve greater cleanliness, hygiene, or better health
- Gain praise
- Feel more loved
- Increase popularity or social status
So here's what you should do.
First - Commit these 10 things to heart. Memorize these.
Second - Look at your product and write down all the ways your product impacts each one of these sections. At least 10 examples each.
Third - Rewrite your sales copy, scripting, and email cadences to cover THESE things around your product.
Fourth - BONUS - Get testimonials/stories talking about THESE things from customers.
This PSA (Public Sales Announcement) was brought to you by Copywriting Secrets by Jim Edwards
PS - If you think I missed a category, let me know, but I think those 10 hit em all!