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These are the 10 reasons people buy ANYTHING.

I've actually tried to see if I could create a bucket that doesn't fall into this.

I really can't.

Here they are.

  • Make Money
  • Save Money
  • Save Time
  • Avoid Effort
  • Escape mental, physical pain, or embarrassment
  • Get more comfort
  • Achieve greater cleanliness, hygiene, or better health
  • Gain praise
  • Feel more loved
  • Increase popularity or social status


So here's what you should do.

First - Commit these 10 things to heart. Memorize these.

Second - Look at your product and write down all the ways your product impacts each one of these sections. At least 10 examples each.

Third - Rewrite your sales copy, scripting, and email cadences to cover THESE things around your product.

Fourth - BONUS - Get testimonials/stories talking about THESE things from customers.


You're welcome.

This PSA (Public Sales Announcement) was brought to you by Copywriting Secrets by Jim Edwards

PS - If you think I missed a category, let me know, but I think those 10 hit em all!

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