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Cold Outreach

A warm community to help you with cold outreach.

B2B Sales Cold Outreach Sales / Business Development Sales Stories
Not Only Did He Meet With Me, He Bought From Me

Once upon a time I had an individual tell me that “I will never meet with you, not in a thousand years, never call me again.”

I accepted that challenge and within 9 months not only did he meet with me, he bought from me.

When it comes to cold calling and outreach, don’t worry if you get a bad response from your script or an idea you were trying in order to get...

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Cold Outreach Networking Prospecting Sales / Business Development
Prospecting + copywriting = more meetings!
Yet, how many sales reps are actually taught how to write compelling copy?

None that I am aware of.

Usually, you figure it out on your own.

How are you improving your copywriting skills?
Cold Outreach
“Is the man of the house available?"

This is the start of a cold call I received most recently that ended rather abruptly.

I literally asked him to repeat himself after he said this.

Mostly because I didn’t understand, but also because WHAT IS THAT???

I mean...

I guess you could say this one interrupted my typical patterns.

But, honestly, it didn’t.

I wasn’t surprised that someone was calling to sell...

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B2B Sales Cold Outreach Mentorship Prospecting
What are your favorite sales books for SDRs to read?

Trying to compile a list of the best sales books for college students who are going to be part of our sales mentorship program... would love some suggestions!

Closing Cold Outreach Prospecting
Help me avoid things I hate!

Most companies pitch their product on some hope that you'll be interested in how they can save you time and money.

It's boring, generic, and easy to ignore.

We're not motivated by the promise of gain.

We're motivated by the fear of loss.

So when you show me a better way of doing something I hate, I come to the realization that I'm wasting my time when I don't ne...

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B2B Sales Cold Outreach
How to write a cold email

Many of the cold emails you send are to people Unaware you or your product exist.

Now think of the last time a total stranger explained something about themselves to you that you never asked for.

You may very well have no memory of that, because that's kinda weird...

Yet most sales email try to do this.

So then what should you actually be doing in your cold emai...

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Cold Outreach Sales / Business Development
Has this worked for you? Do you think it's scammy?

Raise your hand if you've called someone back who hung up on you and said "Oh I'm so sorry...my phone disconnected us"

...and then went right on with your call as if nothing happened.

(s/o to Mark Hinkle for this gem from my second day on the phones a decade ago)

The trick to pulling it off is to really play like you believe your phone disconnected the call and...

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B2B Sales Cold Outreach Sales / Business Development
How to take control of the discovery call?

32% of cold calls become discovery calls.

19% of those become closed won deals.

Whether you're an SDR or an SVP, increasing that number even by just a few points can have a significant impact on your bottom line.

But how?

How do you take control of the discovery call and make the most out of high stakes opportunities?

I'm excited to be discussing this with my fri...

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B2B Sales Cold Outreach Prospecting
All Effective Cold Outreach has One Thing in Common

I went through nearly +10 years of highly effective, cold outreach I've used at 7 different startups.

I realized there's a single common theme in every effective script or email I've created.

It is the underlying basis for getting people's attention who are not in buying mode.

It is the same foundation for what:

- Josh Braun calls illumination questions.

- Jacco ...

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