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Chad Westby commented on

Websites and salespeople don't sell things.

Websites and salespeople don't sell things.

Words and stories sell things - Building a storybrand - Donald Miller

Words and messaging matter ya'll, and we don't talk about it enough.

Social? Email? Cold Calling? Direct Mail? Video?

Messaging matters more than the channel.

Yep, again. More. Than. Channel.

Bad emails are bad emails. Whether they are short or long.

You can have a GREAT long email, or a bad short one.

Bad cold calls are bad cold calls.

Bad social is bad social.

Message trumps everything.

Words and stories are what sell and engage.

That's it.

Here are some great resources on wording, messaging and stories.

Methods of Persuasion by Nick Kolenda

Building a Story Brand by Donald Miller

Mass Persuasion - Bushra Azar

Stories that Stick - Kindra Hall

Exactly What to Say - Phil Jones

The Hero's Journey - by Joseph Cambell

If you can learn how to tell stories that make your PROSPECT the hero, not you/your company...

You'll book more meetings and win more deals.

If you learn how to use messaging that evoke emotions (joy, fear, excitement, curiosity)

You'll book more meetings and win more deals.

Words are free, it's how you use them that will cost you.

I'm a big fan of Story brand and Don Miller. Super authentic guy!
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