Back to Home
Robert M. Gravely commented on

What are your stats re: local dialer?

When the big tools first came out with this feature-both as a rep and a manager I LOVED it.


However, at this point (three years down the line), if I receive a call from a local number (I live outside of my area code), I know it's a salesperson.


Everyone from "back home" is already saved in my phone.... so it's a big clue to me that a sales rep is reaching out.


Understanding my bias (I live in a big relocation city/Millenial with different phone habits), does anyone have recent stats in regards to using a local dialer?


AKA -- pickup rate over the past 6 months using a local dialer vs. pickup rate using your company's number?

Sam Schooley
SDR Consultant at Vendition
Bravo
Cris Valderas
Regional Sales Director at RailComm
I'm interested in seeing stats on this also, especially given that the local dialer approach is probably universally reviled by prospective customers. 
Bravo
1
Reply
Sahil Mansuri
CEO at Bravado
I don't think this is a statistical question Sam Schooley , but a philosophical one:

1. Trust in sales is crucial. 
2. Salespeople are generally distrusted.
3. Do we really want to continue to use spammy tactics that may, in the short run, improve sales results...but will ultimately lead to distrust from buyers?

The sooner we get rid of tactics like th...
See more
Bravo
10
Reply
Becc Holland
Head of Sales Development at Chorus.ai
Completely agree with Sahil Mansuri here - Localized dialers  initiate your relationship on a lie. I think it has an underlying tone of eroding rapport with your buyer. Full disclosure though - This is just my opinion, but no stats to back it up. 
Bravo
3
Reply
Robert M. Gravely
Managing Director, Sales Architect at ScaleX.ai
Agreed...
Bravo
Reply
Alicia Gunderman
Senior Account Executive at MRCC Solutions
I too am interested in this response - coming from a different angle. My satellite office was provided with phone numbers from our HQ across the country and we are trying to make a case for them to issue us local numbers instead because we are in fact local. Thoughts/stats on that? 
Bravo
1
Reply
Kevin Magyar
Agency Account Executive at Winmo
I agree with you Alicia.  Having an authentic local number makes a ton of sense.  It's when you spoof the area code to trick the prospect it becomes shady, in my opinion.
Bravo
1
Reply
Daniil Krets
Sales Development Lead at ADURO Incorporated
So I agree with Becc and Sahil here but I was able to secure lots of meetings using localization. My rule is to make sure I do both of the following things: 1) make sure I'm not using a local dialer on my first call - only when I've done lots of research, sent highly personalized emails and I'm absolutely sure this company will benefit from the pro... See more
Bravo
1
Reply
Paul Dean
Sales Enablement Program Manager at PlanGrid
When I was selling into the construction space, it definitely increased our connect rates (don't have any hard data though). I think it starts less on a lie if you introduce the feature correctly as a competitive business advantage. However, this is coming from selling into an industry that hasn't hit critical mass in terms of technology or SaaS.

Ty...
See more
Bravo
2
Reply
Join Bravado to comment on this post