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Lori Richardson commented on

What is Empathy? - Doug Landis - #SecretToSales

Everyone is talking about empathy. “Now’s the time to be more empathetic…” Welp, I’m pretty sure empathy has always been imperative in sales. 


Doug Landis gave me his fresh take on what it means to be empathetic at all times. He outlines the importance of empathy in the sales process and what that actually looks like in practice as a rep.


I was thinking I’d start asking to try on my prospects’ shoes in discovery calls.

“The problem that I find with a lot of people in sales, is they don’t spend the time to really get to know who you are and what makes you tick.” - Doug Landis

What does empathy in sales look like for you?
Topher Benderson
Freelance SDR at Self-Employed
Bravo
+13
Maria Tribble
Vice President, Sales at PathFactory
Love this Doug Landis  - the understanding & connection with the prospect is 100% the key to being empathetic in sales. Love the Bravado Team content!
Bravo
3
Reply
Maria Tribble
Vice President, Sales at PathFactory
Bravo
1
Reply
Glenda Allen-Jones
Account Executive at Frog Street Press, Inc.
Thank you, Topher Benderson and Doug Landis for a transformative discussion. I appreciate your focus on intentional empathy.
Bravo
Reply
Kira Ugai
Product Operations at Bravado
Love listening to Doug! Great job!
Bravo
Reply
17 days ago
Lori Richardson
B2B Sales Growth Strategist; Help Company Leaders Build a Better Sales Pipeline at Score More Sales
Awesome, "Topher"!! great to hear this simple idea that is SO powerful. Once that switch flips in your head to not take a prospects' answer so personally, big things happen!
Bravo
1
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15 days ago
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