“Winners and Losers both have the same goals.
“Winners and Losers both have the same goals.” James Clear - Atomic Habits
This line is so strong
I go back to it and the book all the time.
He goes on the state that winners just have better systems.
The non stop focus on “goals” aka revenue or quota blinds many reps, managers, and leaders from the underlying needs...
Better SYSTEMS of ACHIEVING those goals.
Back to the how and skill development...
Yes you need goals and targets, but building systems and processes to actually achieve them is the key.
Then non stop coaching to and optimizing the systems becomes the focus.