You realized you need to make your outreach about your prospect
You realized you need to make your outreach about your prospect, but you lack the knowledge on the
*challenges they face
*how your products make them the hero
*thoughtful provoking questions
I hope you like to research because I’m giving you HW today
Step 1: open Google and type in “Top Challenges *insert title of ICP* face in 2020"
Step 2: open up the first 10 websites, they should be lists
Step 3: speed read them, what are the common themes? Put your findings in a doc. Please, for your sanity and mine keep this simple, you need the main challenges
Step 4: Map these challenges to your product, what ones can you solve? Throw away the ones you can’t solve
Step 5: Flip this research into your outbound
More tactical tips in my next post, stay tuned!