You should personalize every email.
Yep. I said it.
Not just the first.
A good cold email open rate is 40-50%.
That means the 1 hour you spent writing that “perfect email”
60% of people never see.
They don’t even SEE it.
But you know what this means?
You can REUSE personalization.
It doesn’t have to be brand new every time.
This is one trick in how to “personalize” at scale.
Get 3-4 good points.
PUT THEM IN THE CRM SALES PEOPLE!
Then reuse them across the cadence/sequence.
ALSO - personalizing has been shown to often times 2-3x response rate.
You know what that means?
You get to send less emails to get the same result.
Because not personalizing at scale isn’t working.
It’s not “personalize at scale”
It’s “personalize TO scale”