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What do you talk about in your cold outreach?

You’ve realized that your prospect doesn’t care about your company’s features in your cold outreach, great job!

Now you face a problem, what do you talk about in your cold outreach?!?

How about

• common pains prospects face in their current roles

• thought-provoking questions that educate

• stories that are emotionally compelling

• future states where your customer is the hero

• gaining a competitive edge on their competition

• how you can help them be even more awesome

See a theme here?

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