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Kevin Dorsey

Inside Sales Top 10 Sales Leader at PatientPop
Santa Monica, CA, United States
bronze Bravado Member
489
Bravado Score
about me
clients
posts
bronze Bravado Member
489
Bravado Score
Clients
Chrome River Technologies
Zillow
concert finance
ServiceTitan
SnackNation
PatientPop
SalesLoft
Airbnb
posts
posted about 16 hours ago If you could do ONLY 4 things to achieve your work goals. What would they be? I really want you to think about this for a second. If you could only do 4 things on a daily or weekly basis, what would you do? We do SO much. So many meetings. So many tools. So much everything. That we don't do anything really really well. Focusing on the right things is key. Here's my Core 4. -- 1x1s - This is why they are regular, structured, and documented. -- Metric Reviews - Not just revenue, but the behavioral and process-based metrics under them. -- Messag...
1
posted 1 day ago Sales is notoriously a "feelings" industry. People do what they "feel" is right, or what they believe in, almost regardless of data. They'll say their script is better, without the data. They'll say 'I have this great email' without the data. They'll say 'here's how I handle that objection' without the data. They'll say 'oh that doesn't work for me' without the data. I'm all for feelings and instinct, but you still have to measure. Once you have data you're also able to 'test' your gut. You need to know what's working and what's not...
6
posted 3 days ago You should personalize every email. Yep. I said it. Every email. Not just the first. Here’s why. A good cold email open rate is 40-50%. That means the 1 hour you spent writing that “perfect email” 60% of people never see. They don’t even SEE it. But you know what this means? You can REUSE personalization. It doesn’t have to be brand new every time. This is one trick in how to “personalize” at scale. Get 3-4 good points. PUT THEM IN THE CRM SALES PEOPLE! Then reuse them across the cadence/sequence. ALSO - personalizin...
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