This was a relatively low effort, low impact deal. A cross sell referral that needed to speed time to market on marketing materials and client response material. We let them run a 1 week POC, testing blew them away and showed immediate ROI. Legal was easy as it was a client for other products. From intro to close, 3 phone calls and less than 20 total emails.
Unfortunately, there’s no growth or upsell potential at this organization so this deal will cap the revenue here.
When the referral machine works, it works!