The War Room
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37 seconds?

When did it become in fashion to say ask for an odd interval of time before giving a pitch during a cold call?


I always see/hear "can I have 37 seconds to tell you why I called?"


Is there any evidence backing this strategy up? Is it supposed to by humorous, some sort of pattern interrupt, etc.?


What's so wrong with asking for 30 seconds or a minute?


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11
OpalTiddyChurger
Arsonist
+9
Funbags Enthusiast
If you've ever been on the receiving end of it, it sounds awful. Don't do it. They already picked up the phone, that's your permission to speak for 30 seconds.Β 
CaneWolf
Politicker
+12
Call me what you want, just sign the damn contract
This would distract me from whatever you had to say because I would be like "wait, what number?"
wahmsales
WR Officer
+10
SDR
That's the point lol
harebrained
Opinionated
+4
Enterprise Account Executive
Sounds gimmicky - here is my go to.

Hi _, this is (my name) from (company). I know you weren't expecting my call, is my timing ok for just a moment to tell you why I'm calling?

I haven't changed from this for over 10 years and it still works well.. but I think cold call openers and what works varies on your voice and tone. I sound like a bossy kindergarten teacher.
funcoupons
WR Officer
+11
up in Fiji, under paddy
Probably because 30 seconds/a minute seems too salesey to whoever came up with the odd number line... I think asking for permission to pitch in general sounds salesey so I don't do it.

Did I catch you at a bad time?
No - ok, the reason for my call is...
poweredbycaffeine
WR Officer
+9
Bean Juice Drinker | Sales Savant
This all comes down to overly creative methods of inserting a pattern interrupt. If you always say "30 seconds" some LinkedIn gurus will tell you that you're no longer "interrupting the status quo".
CuriousFox
WR Officer
+11
Needer of Life Alert
Please don't do this. Automatic shut down will ensue.Β 
Smithy
Politicker
+4
Director of Sales
Not a fan of it personally, but a guy in my team crushes with it.
wahmsales
WR Officer
+10
SDR
I do it and it works 80% of the time
wahmsales
WR Officer
+10
SDR
I think I'll start asking for 69 seconds to my male prospects and see what happens.
braintank
Politicker
+6
Enterprise Account Executive
Why discriminate?!Β 
GDO
Politicker
+7
BDM
I’m not a fan of it. A sales guru started it, now everybody does it so it’s no-longer that powerful
cw95
Politicker
+6
Pricing Executive
I tend to not ask for a timeframe, I straight up before even saying who I amΒ  say 'Am I interrupting anything?' or 'Have you got a sec or are you super busy' they'll usually snigger and say 'Well, I'm always busy but go on'. Just from my experience though.Β 
Justatitle
Politicker
+8
Senior AE
Can I get 2 minutes of your time usually works, if not and they're dicks then it's whateverΒ 
Kinonez
Celebrated Contributor
+9
WR Enthusiast
I hate this line, and they always teach you to use it. It literally is you asking permitiΓ³ to pitch and sound salesy. I go the probing questions route, trying to uncover any posible pain I can solve. It works for me!Β 
3
Opening to a cold email... hi, hey, hello, greetings, etc.
Discussion
13
How do you start cold emails?
Su
jb
+43
SultanOfSales , Β  friendlyginge , Β  jbeezy Β  and 43 people voted
2
Cold callers: got 27 seconds?
Question
6
Do you ask for 27 seconds?
Ae
+34
AessK , Β  braintank , Β  JuicyKlay Β  and 34 people voted
33
Truth time: do you have those days where a legit prospect picks up a call and you hang up when they answer ?
Question
32