The War Room

9 Clear Buying Signals - IMO

When it comes to sales, these work for me.

Let me know your thoughts?

  1. An upper manager with decision making power changes to a new job or gets promoted
  2. A prospect interacts with a LinkedIn post that talk about an issue my product solves
  3. A prospect or a colleague attends a relevant virtual event/conference
  4. A team is using a tool the product I sell integrates with
  5. A prospect is asking relevant questions in a public Slack/Discord/Reddit group (I get notified via Slack whenever someone asks a question mentioning relevant topics or keywords)
  6. A prospect leaves a negative review on a competitor page (and the negative points mention something my product does better)
  7. A tier 1 or 2 company just raised money
  8. The company is changing complementary tools in their stack
  9. The company is adopting a lot of new tools

Some bonus long term opportunities... if the people you are selling to are "old" like 50+ approaching retirement age, try and make contacts with their subordinates, or reach out and ask who are the rising stars being groomed for leadership/decision making. Build those bridges early.

My industry has a lot of retirement age boomers, and I focus less on the development piece with them (once contracts are signed etc), and the relationship piece of the people being groomed to fill those roles.

Where do you put in the work for boomer age decision makers?
Attached poll
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๐Ÿ”Ž Prospecting
๐Ÿ“ˆ Closing
๐Ÿ‘ฅ Social Selling
WR Officer
Needer of Life Alert
With the decision maker. Boomers hardly leave their damn roles ๐Ÿคฃ
Business Development
Very fair. I still like to have that bridge built with the decision maker in waiting too!
WR Officer
Needer of Life Alert
Agreed ๐Ÿ’ฏ
Show 1 more replies
Digital Business Associate
Yea I'm with you on that @SADNES5ย the bridge is very important.
AEโ€™s - Try your best to identify all the โ€˜key decision makersโ€™ early in the process. You might feel that itโ€™s necessary to wait or to be delicate in how you ask for other peopleโ€™s involvement โ€“ but donโ€™t
AEโ€™s - hereโ€™s a very client-centred way to gather information about โ€˜WHENโ€™ a decision needs to be made. Doing it this way will help you shorten sales cycles and build trust. Keep in mind - not every question I ask in this example is a perfect fit for every buyer, but should give you a good place
Why Focusing on Only One Buyer Will Lose You Sales!!!