When it comes to sales, these work for me.
Let me know your thoughts?
- An upper manager with decision making power changes to a new job or gets promoted
- A prospect interacts with a LinkedIn post that talk about an issue my product solves
- A prospect or a colleague attends a relevant virtual event/conference
- A team is using a tool the product I sell integrates with
- A prospect is asking relevant questions in a public Slack/Discord/Reddit group (I get notified via Slack whenever someone asks a question mentioning relevant topics or keywords)
- A prospect leaves a negative review on a competitor page (and the negative points mention something my product does better)
- A tier 1 or 2 company just raised money
- The company is changing complementary tools in their stack
- The company is adopting a lot of new tools
Some bonus long term opportunities... if the people you are selling to are "old" like 50+ approaching retirement age, try and make contacts with their subordinates, or reach out and ask who are the rising stars being groomed for leadership/decision making. Build those bridges early.
My industry has a lot of retirement age boomers, and I focus less on the development piece with them (once contracts are signed etc), and the relationship piece of the people being groomed to fill those roles.