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A/B Testing How often to do it?

If something isn't broke, don't fix it! Thats usually the comment I receive when I propose doing some A/B Testing, but how about if we could do better and we are falling short to what we could become?


I struggle to find the balance on keeping a winner formula and changing it when it seems it is not working.


Any suggestions how long should I give A/B Testing before going another direction? Mainly in cold emails/calling

πŸ”Ž Prospecting
πŸ’Œ Cold Emailing
πŸ“ž Cold Calling
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what to do
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LearnToPivot , Β  PleaseAdvise , Β  Lucy710 Β  and 122 people voted
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Testing!
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